Throughout the past few decades, digital marketing has always been targeted to users who are using desktops, laptops, and other operating systems around the world. But since the last decade, many tech giants and corporations have been switching much of their focus to smartphones rather than computers.
Even though computers and desktops were the standards of managing documents, office work, and entertainment throughout much of the past few centuries, many academic institutions, workplaces, and residential communities have been incorporating mobile devices. This is especially true during the COVID-19 pandemic when many individuals will need to work from home, and mobile devices are considered to be a “connection” towards the outside world.
With many organizations and businesses switching towards a digital framework throughout much of their daily lives, it’s only important that the market will also adapt to current trends. In fact, smartphones have made such a huge impact on our lives that there are billions of users worldwide.
When it comes to online traffic, mobile accounts consist of approximately half of the web traffic worldwide. By the third quarter of 2020, the number of mobile devices has eclipsed the number of desktops and other devices that are used to access the internet.
That said, mobile marketing is known for being one of the most important ways of tapping into the other half of the world wide web. Of course, businesses will need to start investing in their mobile applications to ensure that there’s a better user experience. Fortunately, there are companies that offer mobile app development services that can help with streamlining the process and converting engagements into leads.
First, one of the most important strategies that marketers will need to utilize in mobile applications is the ability to tap into the local market. Fortunately, this strategy has been widely used even before smartphones became popular. Being able to tap into a demographic’s geographical location is known as geofencing.
This is especially useful if you’re a local business that wants to have a competitive edge over other companies in your area. Since most individuals will usually be checking social media and other digital platforms for at least 2 hours and 22 minutes each day, being able to spread the word about your local business through these mobile applications can boost publicity.
Although many marketing campaigns will use photos for tarpaulins, websites, and other types of content, it’s not really the most optimal way of getting the attention of mobile users and customers. Being able to utilize a myriad of tools and media, such as videos and animations are great ways of making mobile users even more invested in your advertisements and your campaigns.
It’s important to note that the supreme majority of smartphone users will usually hold their smartphones in a vertical manner. Of course, phones are usually vertical as a “standard” in terms of positioning. Horizontal videos on smartphones might not get your point though since it just shows that your video isn’t friendly to smartphone users.
To ensure that there’s a better user experience for mobile users and getting their attention, most would suggest using vertical videos since this is optimized for vertical mobile screens, as opposed to horizontal videos. There are a variety of animation applications that are available for both mobile devices and desktops that can help with the process.
Targeting Other Platforms
It’s common knowledge that the “standard” that people use when it comes to searching for solutions and finding leads is Google and more mainstream platforms. However, that doesn’t mean that marketers should only limit themselves to Google since there are still many users that are “loyal” to other search engines.
By targeting these other search engines and platforms, marketers can expand their reach and eventually have more leads. In fact, there are around 137 million users for Bing. This means that if you branch out to other search engines, you’ll have millions more in terms of engagements.
Some studies would say that the age group of these search engines are usually older adults. If you’re selling products catered towards an older demographic, branching out to other search engines has always been a tried and tested strategy.
There are a variety of ways to get the attention of mobile users. Since there are billions of mobile users worldwide, marketing towards these individuals is the best way of converting engagements into leads. Still, the market can change at any given moment, so it’s important to stay alert and adapt to the ever-changing technological climate. Still, digital marketing for browsers and computers shouldn’t necessarily be left out since they still hold a good chunk of the market.