As with starting any business, venturing into the landscaping industry has its own risks and rewards. On one hand, you get to spend more time in nature while on the other, competition can get pretty intense.
That said, it’s important to look consider both pros and cons before determining if lawn care is the right business for you.
Advantage: Easy business model
It’s easy to get into landscaping because the business model is quite simple. This makes it easier for entrepreneurs to copy, franchise, or scale. You also don’t need a lot to get started, just a couple of quality equipment, labor, and transportation costs.
Depending on your budget and goals, you can opt to purchase a lawn care franchise instead of venturing out on your own and starting from scratch. Franchising from a reputable business means there’s less to worry about buying equipment and building a customer base.
Disadvantage: Intense competition
With low barriers to entry, competition can get tight in the landscaping business. This can reduce your margins and make it tougher to thrive.
If your area already has many established players, you need to step up your game as a new player. You may have to offer special packages or cut your rates at first to attract customers. Another way to get your name out is to invest in the right marketing strategies. Apart from word of mouth referrals, consider going digital since more people are turning to the web to shop or search for services. Build a functional website,leverage social media, and explore SEO tactics to generate more leads and boost your sales.
Advantage: Steady demand
Normally, businesses are forced to deal with fluctuating economies and unpredictable markets. With a landscaping business, you won’t have to worry about a decrease in demand since gardening and lawn care are always needed regardless of the economy’s condition. Plants and grass will always be there and will always need maintenance. While landscaping projects can be seasonal and might decline during winter, most of the time you’ll have a steady stream of revenue.
Disadvantage: High labor costs
Landscaping is a labor-intensive business. As you grow, you’ll have to employ more workers which means more training costs. You may also have to face high turnover rates since work is seasonal. That said, make sure your workers are valued and well compensated. This can help build loyalty and aid you in retaining top talent.
Advantage: Customized client list
Another great thing about running a landscaping business is you have the freedom to choose your own clients. You can choose to service to closer locations which can save you time and fuel costs. Or you can focus on higher paying clients who treat you well and avoid those with unrealistic expectations.
Customizing your client list also gives you the chance to work flexible hours. You can build your own schedule based on the clients you take in and avoid the usual 9-5.
Successful landscaping businesses aren’t made overnight. But with proper planning and budgeting, it can be one of the most rewarding ventures you can ever get into.