With the economy starting to recover, businesses can look forward to better revenues after experiencing huge losses when the pandemic started. But the recent surge in the number of cases can affect the plans of businesses across the country. This comes as people may want to stay home rather than go out and visit their favorite brick-and-mortar shops.
Despite this turn of events, businesses can still connect with their customers and increase revenue through online sales. But they have to work on optimizing their digital marketing efforts since their competitors have also entered the world of e-commerce. Here are the things businesses can implement to improve their online marketing efforts.
Enhance Online Presence
Businesses should enhance their online presence to increase their visibility to their customers. They should work to enhance their Google My Business (GMB) profile and social media accounts. Businesses should also optimize all online posts to increase their digital footprint so that they can connect with their customers.
The website should also focus on an excellent user experience to encourage visitors to check what the business offers. They should make the website mobile-friendly since many internet users and potential customers use mobile devices for online shopping.
Getting the services of web developers can help in this aspect. The team can work on optimizing the website and enhancing its online presence. They can also optimize the site speed and design the website based on the needs of their clients.
Businesses should also maintain a direct connection with their customers through email marketing. They can send promotions and information about new products and services that they will offer in the future. They can also call customers who opted to receive communication through direct phone calls.
But direct phone calls should focus on staying in touch and catching up rather than selling products and services. This will show the customers that the business wants to make sure they are coping well with the pandemic. With this, the customers will continue to patronize the business and even promote the business to their family and friends.
Businesses can also organize online networking events so that they can connect with their customers directly. These events will be similar to in-person marketing events where businesses unveil new products and services to their customers. These events also allow businesses to expand their market since they can also invite potential customers who have not yet bought their products.
Strengthen the Brand
Businesses should also strengthen their brand by focusing on the purpose of the brand. When the business defines the purpose of its brand, it will be easier for its customers to connect with them. Customers who feel connected with a brand tend to spend more on the products and services that the brand offers.
So, businesses should make sure the brand has a compelling story and share it with their audience. While businesses can share it on their websites, they can reach a wider audience by sharing it on their social media pages. Social media has a wider reach, making it easier for businesses to strengthen their brands when they use this marketing channel.
The message that businesses should give to their audience should show their empathetic side. Many people lost their jobs due to the pandemic, and businesses must understand that they are still trying to cope with the situation. Instead of selling products and services to them, businesses should focus on empathizing with their situation.
They can check the market to see if their products and services can help their customers. And if they do, they can offer these products and services at discounted prices or in smaller packages to make them affordable to their market. Businesses should show their customers that they are there for the long haul and help them with their needs whenever possible.
Recognize the Expectations of Customers
Being empathetic also means that the business should recognize the expectations of their customers. With the advancements in technology, businesses should also adopt the latest innovations to make them appealing to their market.
Since many of their customers shop online, they expect businesses to provide a secure way to pay for their purchases. With this, businesses should make sure to stay abreast with the developments in cybersecurity to ensure their customers’ financial information remains protected whenever they purchase through their website.
Additionally, businesses should also answer any questions that their customers may have about their products and services through their website or social media accounts.
Optimizing digital marketing efforts allows businesses to continue connecting with their customers even as the pandemic affects the country.