As a business owner, it’s essential to know how to get followers on Instagram. With over 800 million monthly active users, this social media platform is a great way to reach your target audience and grow your brand. Here are five tactics you can use to get more followers on Instagram!
Tactic #1 Use popular hashtags
It might seem like no big deal, but hashtags are how most people find posts on Instagram. If you’re only using hashtags that are relevant to your brand, then you never know who might be looking for you. It’s worth trying out popular hashtags in the related section of hashtags before deciding which ones to use throughout your account.
This way, you can take advantage of people searching for things that your brand is known for and get in front of new eyes while also attracting old followers to come back. Besides, there’s no harm in giving hashtags a try when you’re already posting regularly with your own.
That’s why, even if you’re using them sparingly, it doesn’t hurt to sprinkle some hashtags into your captions. This way, there is at least a slight chance of someone interested in what your brand is about to stumble upon you and follow you.
Tactic #2 Create exciting and engaging content
Instagram is a place where people go to be entertained. It’s a time for them to get away from reality and escape into the lives of others through posting selfies, photos of their pets, or filtered images.
If you want your brand’s account to stand out among all the other posts in someone’s feed, creating high-quality content is the way to go. This is more important if you’re promoting professional photo editing services since that’s already your specialty.
To get the most out of your feed, post things that will draw people in and have them coming back for more. Post a mix of images and videos so you can appeal to both visual and audio learners. Curate a gallery worth scrolling through by sharing content from other users or companies you admire.
Tactic #3 Geotag your posts
Geotagging is an excellent way for brands to get followers on Instagram because it lets you share your location with friends. It may seem counterintuitive since you’re sharing where you are, but people will appreciate knowing they can check out the place your brand represents in person.
This also gives them a sense of direction, so they know what neighborhoods you are talking about. Perfectly curated photos cannot provide the same feeling of actually visiting somewhere, which is why geotagging your posts is an excellent idea for anyone looking to promote themselves as an attraction.
Tactic #4 Use influencers to promote your brand
Instagram influencers are people with large followings on social media who often blog or post about specific topics. They can range from lifestyle, beauty, and fashion bloggers to popular Instagram users. By partnering with influencers in your industry, brands can increase their visibility and attract new audiences.
This is an excellent tactic for companies trying to grow because it allows you to reach demographics that are harder to get using other methods. This is one of the few growth hacks that produce results because it’s highly targeted.
But of course, this isn’t always easy. You will need to reach out to people with large followings or other brands in your industry and ask what you can do for each other. So, you cannot expect them to come to you in this case. This might seem discouraging at first, but keep looking until you find the right person or people for your brand.
Tactic #5 Interact with your followers
When posting content on Instagram, you should never forget that engagement is the key to getting noticed by potential new followers. Don’t just post photos and leave it at that; ask questions, share polls to learn more about your audience, or just say hello.
Remember that Instagram is a place for people to relax by browsing through images. It’s always better to be personable with your followers instead of simply broadcasting messages across the network. Knowing who you are talking to makes the process of getting them to follow you on Instagram much more effortless.
This is the only way for brands to gain new followers quickly since it gives people a chance to take an active role in finding out more about your brand. In turn, they will appreciate being acknowledged and want to follow you even if they don’t right away.
Now that you know the five tactics to get followers on Instagram for your growing brand, it’s time to put them into practice! If you follow these tips, you’ll be able to get the most out of Instagram and attract new followers in no time!