You can start crafting your hospitality marketing tactics by determining who your target audience is. What kind of tourists are you trying to attract? Marketing to international tourists will require different tactics, unlike marketing to the locals. Understanding who the target market is will make your marketing plans more effortless.
That way, you’ll have a clear idea of your objective, allowing your plans to boost your revenues. You might have specific difficulties finding suitable methods for revenue management for the hospitality sector, but technology, including data analytics, can increase your profits and customer satisfaction.
Below are seven strategies you can use to attract more people to your hotel and increase bookings.
Use Technology to Promote the Hotel
Regardless of the property you’re managing, your guests will constantly be checking your hotel online before making their final decision. One of the best tactics you could use will entail using technology to highlight your property. You could take pictures of the hotel and its room to give your customers a clear view of the property.
That will also give them a better feel of the comfort they’ll get from the place. It’s an excellent marketing strategy for resorts and hotels because customers will prefer to have an inside view of the property beforehand, especially more anxious guests who like to get a clearer picture of where they’ll be staying.
Take Advantage of the Social Media Era
Your guests might overlook the benefits immediately, but social media is one of the best tactics that could help you increase revenue. Having realistic goals and engaging with a customer will help you build brand awareness. That will allow you to communicate your hotel’s message to those interested in making a reservation.
Take the time to highlight special events or post deals or specials if they’re relevant. You could also take the time to highlight your staff and amenities. You could have better chances of engaging with your customers if you were able to catch their attention.
Give Rewards for Your Customers’ Loyalty
If you’re seeing familiar faces at your property, you should consider giving them a deal or rewards program. It could be in the form of discounted tickets to tourist attractions in the area, vouchers for nearby restaurants, or discounted stays. Depending on the region, rewarding people for their loyalty will attract more customers.
That will help fortify your relationship with them. Your guests could recommend the property to their colleagues, family, or friends who want to visit the area. Offering guest loyalty is a strategy for hotels that want to strengthen their relationship with guests.
Take Advantage of a Vanity Website
You can pique the interest of more customers and encourage direct bookings by using a vanity website. That helps increase your revenue. By investing in SEO, your strategy will increase your hotel’s searchability. It attracts more guests without having to spend on additional advertising. Today, numerous marketing firms offer these kinds of services. Your website is a flexible strategy.
That’s because you could market on social media to advertise anything going on at your property, whether it’s an event you’re organizing or renovations.
Try to Reach Out to Local Companies
You could also work with local companies to boost overall customer satisfaction and experience. Working with a local small business is another helpful but straightforward strategy in the industry. You could have a special offer if guests stay at your hotel.
That will encourage your customers to make a reservation and generate revenue for the business you’re working with. Building a relationship with local establishments through discounts or delivery services will also make them an advocate of your property.
Don’t Ignore the Power of Email Marketing
Your customers would be interested in leaving a review of their stay if you stay in touch with them after their visit. In addition, they could quickly see recent experiences when checking out your property. You could achieve that goal through email marketing.
Word of mouth has a massive impact because guests use reviews to narrate what they’ve encountered during their stay at your property. You could also use email marketing to send newsletters about upcoming promotions or events.
Make Changes Based on Their Reviews
Listen to what your customers need to say. Maintaining your reputation is a crucial strategy for resorts and hotels because your guests’ opinion of your hotel will affect the chances of other people checking out your property in the future. You could make a few changes around the establishment based on the reviews from your customers.
You could change the interior or how the staff work. Being swift in responding to customer complaints is a strategy that allows you to maintain your reputation.
Your hotel will need an efficient marketing strategy to maintain its reputation in the local area. Hire a marketing company if you want to accomplish that goal. Your marketers could clarify the questions or concerns you might have. It would be best to weigh how their assistance would help you find the most appropriate strategies for your property.